An industry veteran with decades of experience and hundreds of successful developments to his name, Par Tolles has long served as a pioneer in changing the face of Northern Nevada and beyond.

Before founding the firm, Par was president of Basin Street Properties, a regional real estate investment firm with more than 4 million square feet of Class-A office, retail, and mixed use properties. It was there he oversaw the full scope of the company’s day-to-day activities across all functions as well as portfolio and investment management. Earlier in his career, he served in various leadership roles for some of the West’s largest names in real estate development, including President of Dermody Properties, Principal of Northern Nevada for Trammell Crow Company, and Managing Director of Northern Nevada for CBRE.

Par is a leading advocate for solving the acute rise of homelessness in Northern Nevada. Favoring action over conversation, he led the development of the Village on Sage Street, a transitional housing facility. His participation led to a leadership role in the campaign to raise private dollars to help build the Cares Campus, a 700-bed facility, health clinic, and general support hub for unhoused individuals. After the transition, Par continued to be instrumental to the facility’s success and orchestrated its fundraising initiatives. Today, Cares Campus is recognized nationally as a model for other communities across the country.